"I am Innovative... Therefore I am!": İSO500 Food and Beverage Industry Example

Abstract

This study aims to determine the innovation understanding and marketing innovation strategies of organizations that have strong positions in the food and beverage industry. The descriptive statistics of the data obtained in the study, which was conducted with the marketing managers of 67 of the 124 food and beverage enterprises which took place in ISO500 list in the period of 2013-2016 published by the Istanbul Chamber of Industry, were carried out with the program SPSS 20. The findings obtained as a result of the analysis of the data show that these enterprises are innovative organizations and they implement marketing innovation strategies.