EXAMINING THE ROLE OF STATEGIC MANAGEMENT PROCESS ON ORGANIZATIONAL AGILITY AND PERCEIVED ENVIRONMENTAL UNCERTAINTY

Abstract

Environmental negativities and organizational conditions may adversely affect the organizations, and they may not be able to fight with their competitors and have to withdraw. For this reason, it is important for organizations that want to survive, maintain their existence, seize opportunities and take advantage of competitive advantage, to set goals and create strategies for these goals. Strategic management, which is expressed as the way the organization will follow in achieving its goals, can reduce the uncertainty around the organization and increase the organization's more active, fast and flexible, that is, its agility. The aim of this study is to determine the role of the strategic management process on organizational agility and perceived environmental uncertainty. The study employed a uuantitative analysis method. The sample of the study consists of managers of accommodation enterprises in Nevşehir province (n=168). The researcher obtained data by means of a printed questionnaire (survey). As a result of the analysis, the researcher has found no relationship between the strategic management process and organizational agility. On the other hand, the findings show that the strategic management process affects the perceived environmental uncertainty positively. I disccussed the findings and made suggestions.