Vol. 4 No. 2 (2021): Cilt 4 Sayı 2

Published: 2021-09-30

Research Articles

Using the Gray Forecasting Method in Estimating Production Costs in Terms Of Strategic Decision Making

Reşid Çiğdem, Mustafa Gül

162-179
- PDF (Türkçe)
The Role of Generic Strategies on Corporate Culture: Does the Differentiation Strategy Feed or Damage the Corporate Culture?

Funda Kılıç

103-122
- PDF (Türkçe)
The Advantage of Being an Agile Organization in the Pandemic Crisis

Mehmet Biçer

123-141
- PDF (Türkçe)
"I am Innovative... Therefore I am!": İSO500 Food and Beverage Industry Example

Elvan Özaydın, Elif Boyraz

142-161
- PDF (Türkçe)

Review

Multi-Channel Marketing: A Conceptual Framework on Its Tools, Advantages, Challenges and Strategies

Yasemin Gedik

180-206
- PDF (Türkçe)